A conceptual rebrand of the existing arts entity, State Opera South Australia.
The brief calls to rebrand the existing arts entity to target new audiences, using mark making techniques to create visuals, highlighting the emotions and expression of the art's preformances.
To target younger people, a playful textured photographic style has been implemented to deconstruct the pre-existing seriousness young people assume of the opera. Allowing for the the playful imagery to speak of the operas bold emotional performances helps bring a new sense of interest for younger people.
The large curved paint stroke was created whilst listening the operas most iconic performance, Cinderella, letting the voice of the opera create the flow and passion of the stoke. This mark is used through out the rebrand as its change in intensity, flow and path clearly indicate the different voices used throughout the opera.
