Following the brief of creating a journey, Obubu matcha tray is a theoretical promotional item that would be sold along side the farms matcha as a gift set.
Obubu Matcha farms is a small matcha farm based in Kyoto. Using their existing brand identity of hand drawn illustrations, the journey of matcha is made into a physical game-like experience to map the journey and serve as functional decoration.
The user would build the tray as they embark on the matcha making journey, following the instructions on each piece of wood to slowly build a tray. The project aims to highlight and reinforce the slow process of traditional matcha whisking.
