With their humble beginnings in Stoneyfell SA, Dave found himself being adopted by 4 cats, Jimmy, Jhonny, Gorg and Puff. Bonke is Dave's expression of love for his cats, highlighting their personalities with each of his home brewed Mos-cat-os.
Bonke highlights the owner, Dave's love for his cats, showcasing his small batch fruity moscatos. Utilising bold illustrations to contrast against the simple labels, the cats personalities are the focal point of the brand. Aimed at young adults, Bonke's tone of voice reflects their audience via FOMO party scenes for their socials and playful encouraging language to involve and entice the viewer to try the beverage.
